Shopping and women: they say there could hardly be a better combination! Large shopping bags, multiple brands, huge discounts and lots of deals….all make a great day for a woman!
I have heard about shopping being a stress-buster time and again…and I don’t know if the theory of “retail therapy” or shopping being therapeutic is true as a philosophy…however, I have personally felt shopping does make me forget my stress, in recent times. Shopping does relieve me, unburden me and rejuvenate me.
I have also come to realize that shopping need not necessarily be something purchased for me. I enjoy the process of buying stuff for my home, my husband, my baby and my family. It is probably the process and not the end result that is the most gratifying. It may not be incorrect, at least in my case, to say that “the act of shopping” is a stress buster for me. It may not be that I end up buying high value things or possessions that are for my use…but the whole practice of going to a store that has a good collection, (maybe good deals) and a decent experience puts me to ease even in my toughest times.
A “Fresh” View
New designs, colors or patterns, novel house-hold articles, gadgets, foods distract me and take me to a world where I see newness, freshness and variety …is it this aspect of shopping that wipes out stress? When out in a store, we come across an array of interesting, different and innovative things; an entire range of items that we haven’t seen before. And to add to it, these are creatively presented or attractively laid out. Is it this feeling of moving away from the chaos of our life, with a fresh new surrounding that reduces anxiety?
All I Desire
Is it the fact that when in a store, one is surrounded by things that one desires/covets/would like to possess; that transforms the person to a different world which is more perfect? We all want to own everything the world has to offer. While shopping, we have access to these “desired possessions” and may end up buying things we have so badly yearned for – the coveted dress, the shoes you wanted to show off, the gadget that would make your life simpler….Shopping brings all the belongings you ever wanted right in front of you, it opens up a world which you wanted…maybe this aspect is healing.
Biology & Chemistry
Is it that our body releases hormones that improve our state of happiness when we are surrounded by picture perfect/ pleasant ambiances? I don’t know if this is anyways connected to being happy when shopping, but I think pleasing atmospheres in malls/stores, attractive lay-outs and eye-catching displays do increase the happiness quotient. This part of the human physiology – release of happiness hormones like serotonins, endorphins, dopamine and their connection with shopping I cannot comment upon, but I am of the opinion that these may actually be related.
Whatever the reason, but I sure am happier during and after shopping, despite being anxious/ depressed. Shopping – the process, the act, and the whole routine wipes away my worries, at least for the given duration. Also, I don’t know if this is only a “female” thing or do even men feel shopping is therapeutic? (At least they are not interested when their better halves are shopping with them!)
But my tonic for a sad day: Go out, go shopping to a mall…treat yourself, no matter how big or small….
Happy shopping & happy after shopping!